For pitmaster Russ Jacques, barbecue is more than a way to cook. It started in the 1990s in Kent, learning the craft beside his dad and a traditional smoker, long before BBQ was part of everyday UK culture. That early spark turned into a lifelong pursuit of deeper, richer flavour.

Time spent across the southern USA shaped the foundations, from Texas to the Carolinas and Kansas City. Then came Southeast Asia, where bold spice, citrus, heat, and balance opened up a new direction. The result is a style that blends tradition with global influence, without losing its edge.

Seasonings that do more

Smokey Rebel creates globally inspired BBQ rubs designed to bring big flavour to any kitchen or grill. Use them on a smoker, barbecue, oven, or air fryer. Each blend is made from scratch using premium spices, with no fillers and no shortcuts.

Every rub is built to work across a wide range of dishes, from brisket and ribs to tacos, wings, and vegetables. The goal? To give you bold, balanced flavour that makes every meal stand out.

Who is Smokey?

Smokey the raccoon is more than just the brand’s cheeky mascot. He’s the spirit of rebellion. Always sniffing out flavour, always up for an adventure, and never one to follow the rules. Wherever there’s good food, good times, or a rogue grilling session, you’ll find Smokey not far behind.